CMA 411 Public Relations Campaigns

Prerequisites: CMA 313 and CMA 312 or MGMT 423.  This is an advanced course in public relations. The focus of this couse is on the process of public relations and includes all key elements of the process: research, planning, implementation, evaluation. Learning will be achieved through application of the process to a real organization's legitimate problem/opportunity.

Credits

3.0

Offered

Spring Semester