400
Prerequisites: CMA 302 and CMA 320. Students will further refine their video production skills and knowledge while creating near-professional-quality digital video content. Students will work in teams to produce and distribute media projects to the College community while building personal portfolios of work.
Credits
3.0
Offered
Fall Semester
Prerequisites: CMA 313 and CMA 312 or MGMT 423. This is an advanced course in public relations. The focus of this couse is on the process of public relations and includes all key elements of the process: research, planning, implementation, evaluation. Learning will be achieved through application of the process to a real organization's legitimate problem/opportunity.
Credits
3.0
Offered
Spring Semester
Prerequisite: CMA 305 and junior standing. An examination and critical analysis of ethical issues in communications, marketing and the mass media through classroom discussions, readings, and independent research.
Credits
3.0
Cross Listed Courses
Also offered as
IMC 470
Offered
Both Semesters
Prerequisite: By invitation of the department. The departmental honors paper is a two-semester senior-year program designed for students who wish to pursue intensive research or special projects in close coordination with faculty advisers. Departmental honors students are known as the Christine P. Tischer Scholars and receive 6 credits for this work.
Credits
6.0
Offered
Year Long
Prerequisite: By invitation of the department. The departmental honors paper is a two-semester senior-year program designed for students who wish to pursue intensive research or special projects in close coordination with faculty advisers. Departmental honors students are known as the Christine P. Tischer Scholars and receive 6 credits for this work.
Credits
6.0
Offered
Year Long