300

Prerequisites: CMA 226 or permission of the instructor. Lab fee. Students will advance their video production skills and knowledge while creating digital video content. Work includes producing scripted and unscripted industry video packages. Included are advanced video production skills in the context of pre-production, production and post-production processes.

Prerequisite: CMA 201 or permission of the instructor. Advanced exercises in the gathering and writing of news with emphasis on more complex forms of reporting and writing, including interpretive and investigative work. Off-campus reporting assignments will be encouraged.

Prerequisites: CMA 201 and completion of or concurrent enrollment in CMA 226. This course will focus on learning to report and tell stories across multiple platforms, including print, photography, video and audio. Some attention also will be paid to legal and ethical issues multimedia writers face.

Prerequisite: CMA 201 or CMA 310 or permission of the instructor. A survey of the evolution of the laws of mass communications, with particular emphasis on the First Amendment, applications of the laws of libel and privacy, the federal Freedom of Information Act and sunshine and shield statutes.

Prerequisite: ENGL 100, ENGL 101, or 3 credits from ENGL 110-139. Sophomore standing. May not be taken on an audit basis. This course focuses on forms of writing required in today's ever-evolving digital world, including e-mail, blogging, writing for the web and social media, as well as letters, memoes and reports. Students will also write their own bio-sketches, resumes and letters of recommendation.

Prerequisite: CMA 201 or CMA 306 or permission of the instructor. The history, theory and practice of public relations in corporate, institutional and government settings.

Prerequisites: Completion of the Quantitative Literacy area of the Core. Completion of one or more of the following is recommended, but not required: CMA 200, CMA 310, MGMT 301, or MGMT 306. This course will examine the basic components of communication research including logic, theories, and ethics. Topics covered include the different approaches to communication research, the essential elements of both qualitative and quantitative research, analysis and interpretation of data, and resources available.

Prerequisites: CMA 310. This course will prepare students to become effective and persuasive public relations communicators. They will learn how to decisively communicate complex information in simple and clear prose appropriate for the intended audience. As a final project, students will assemble a comprehensive writing portfolio of all assignments.

Prerequisite: CMA 201. This course is designed to teach students the techniques of writing, reporting and editing for the broadcast media. Topics to be covered include interviewing for broadcast, selecting and matching video and soundbites and the use and potential misuse of video and sound.

Prerequisites: CMA 201 or ARTS 211 or permission of the instructor. Lab fee. This course will introduce students to the communication field of photojournalism. Photojournalism is a very powerful tool in documenting the world around us. From community events, conflicts around the world, the political arena, high school through professional sports and the environment, photojournalists are empowered to show to their audience events that affect their daily lives.

Prerequisites: MGMT 205 and either CMA 201 or CMA 310 Drawing from information systems, social science, and communications, students will explore social media trends and applications. Connections will be made to organizational objectives and strategies, including design, implementation, and assessment. Topics covered include the origins of social media, impact on news dissemination, communication styles, campaigns, crowdsourcing, conflict resolution, and impact on society.

Prerequisite: Permission of the instructor. (May be repeated for a maximum of 4 credits) Interested students are selected by the department. Grading is on a satisfactory/unsatisfactory basis.

Prerequisite, CMA 246 or permission of the instructor. CAIT 221 does not fulfill this prerequisite.Lab fee. This course expands on the fundamentals of design introduced in CMA 246. In addition to learning about typography, color and composition, students will be expected to use critical thinking skills to solve fundamental design problems. Students will complete more complex projects and will be expected to demonstrate their skills at a higher level.

Prerequisites: CMA 336 or permission of the instructor. Lab fee. This course will focus on creating finished professional-quality work. Students will complete a portfolio of advanced projects, including one with real clients. Emphasis will be on showcasing a unique style and demonstrating conceptual abilities. Students will research, write, edit and create their own imagery for the final project.

Prerequisites: Junior or senior standing and completion of the Social and Behavioral Analysis area of the Core. An examination of the cultural, political and sociological effects of television on America. The course will offer a brief history of the development of television, and then examine such issues as television and violence; television and children; television and politics; and television and society.

Prerequisites: 6 credits (exclusive of CMA 200 and CMA 207) in communications courses, and permission of the director. May be repeated. Opportunity for on-the-job training and experience in an institutional situation emphasizing communications skills. Grading is on a satisfactory/unsatisfactory basis.

Prerequisites: 12 credits in communication arts at the 200-level or above and permission of the instructor and the director. May be repeated once. An opportunity for students to explore topics in communications not covered by coursework or to conduct projects involving communications skills

An upper-level special topics course offered at the discretion of the department. The content and methods vary with the interest of students and faculty members

Prerequisites: Open to majors and other qualified students who have completed with distinction most or all of the Communication Arts requirements. Permission of the department required. Practical experience in the application of communication concepts and the utilization of communication skills in settings such as business, industry and the mass media. Grading is on a satisfactory/unsatisfactory basis.

Prerequisites: Open to declared IMC majors; permission of co-directors required. Practical experience in which students apply integrated marketing and communication concepts and skills in an appropriate business setting. Grading is on a satisfactory/unsatisfactory basis. Permission of IMC co-directors required. May be repeated once. Grading is on a satisfactory/unsatisfactory basis.