Marketing Minor
Program Coordinator: Jerry Van Winter, Ph.D., Associate Professor of Marketing; vanwinter@hood.edu; 301-696-3763
The Marketing Minor introduces students to the fundamental concepts of contemporary marketing, including consumer behavior, market research, brand development, and effective communication across traditional and digital platforms. Through applied projects and case studies, students develop analytical, creative, and ethical decision-making skills.
Designed to complement a wide range of liberal arts majors, the minor enhances communication and strategic skills valued in both business and nonprofit settings. Students gain insights of how organizations engage audiences, create value, and respond to a dynamic marketplace.
Note: This minor is not open to students pursuing a major in Business Administration or Integrated Marketing Communication.
Requirements for the Minor
Required
| MGMT 205 | Principles of Management: Introduction to Organizations | 3.0 |
| MGMT 306 | Principles of Marketing | 3.0 |
| MGMT 406 | Consumer Behavior and Analysis | 3.0 |
Electives (9 Credits)