MGMT 325 Sports Sales, Sponsorship & Marketing
Prerequisites: MGMT 205 and MGMT 306; or permission of instructor
This course explores the principles of sales, sponsorship, and marketing strategies within the sports industry. Topics include ticketing strategies, sponsorship development, revenue generation, digital marketing, and brand partnerships. Students will engage with real-world scenarios, case studies, and analytical frameworks to develop practical skills in sports revenue generation and marketing. Emphasis is placed on applying marketing principles to the unique context of sports and developing sales techniques for sports products, events, and sponsorships.
Offered
Offered As Needed