MGMT 573 Applied Generative AI
Prerequisite: MGMT 550 or waiver; or permission of instructor
This course explores the strategic application of generative artificial intelligence (AI) in driving innovation and value creation across business domains. Students will learn to leverage generative AI techniques to solve real-world problems and optimize processes within organizations. The course covers the theoretical underpinnings of generative AI, including key concepts and techniques such as GANs, VAEs, and Transformer-based models. Students will dive into practical applications using the WINS framework (Words, Images, Numbers, and Sounds) across diverse domains like healthcare, government, marketing, and finance. Through lectures, case studies, hands-on exercises, and a culminating project on creating a custom Language Model (LLM), students will gain a strong understanding of strategically implementing and managing generative AI solutions while considering ethical implications and future trends.
Offered
Offered As Needed