400
Prerequisites: CMA 302. Students will further refine their video production skills and knowledge while creating near-professional-quality digital video content. Students will work in teams to produce and distribute media projects to the College community while building personal portfolios of work.
Credits
3.0
Offered
Fall Semester
Prerequisites: CMA 201 and CMA 310. This course will explore the theory, research, and practice of crisis communication. Topics covered include the life cycle of a crisis, the principles of crisis management, and strategic crisis management. This course aims to prepare the student to strategically plan, implement, and evaluate crisis communication across a variety of crises.
Credits
3.0
Offered
Fall Semester
Prerequisites: CMA 313 and CMA 312 or MGMT 423. This is an advanced course in public relations. The focus of this course is on the process of public relations and includes all key elements of the process: research, planning, implementation, evaluation. Learning will be achieved through application of the process to a real organization's legitimate problem/opportunity.
Credits
3.0
Offered
Spring Semester
Prerequisite: CMA 305 and junior standing. With an eye toward reconciling the evolving norms of a digital world, this course uses small discussions to critically analyze ethical issues in mass communication.
Credits
3.0
Cross Listed Courses
Also offered as
IMC 470
Offered
Both Semesters
Prerequisites: CMA 200, CMA 201, CMA 226, CMA 246, CMA 305, Senior Standing; or permission of instructor
This course intends to be the culmination of the major in Communication Arts, using the wide breadth of skills and concepts learned in prior courses. In this course, you will put them all together. This capstone course requires students to demonstrate communication competencies across multiple platforms including print, web, graphics and video – regardless of whether the purpose is journalistic, marketing, public relations or entertainment. At the conclusion of the course, students will compile and present a professional level ePortfolio that can be used on the job market. The focus of this ePortfolio is dependent upon each student’s career interests. For example, a student going into the public relations field will produce materials from the perspective of working for a client. An aspiring journalist will showcase coverage of people, topics and events across multiple platforms. Someone looking to go into entertainment will create a platform to display samples of their work and descriptions of their abilities.
Credits
3.0
Offered
Offered Spring Semester
Prerequisite: By invitation of the department. The departmental honors paper is a two-semester senior-year program designed for students who wish to pursue intensive research or special projects in close coordination with faculty advisers. Departmental honors students are known as the Christine P. Tischer Scholars and receive 6 credits for this work.
Credits
3.0
Offered
Both Semesters and/or Summer
Prerequisite: By invitation of the department. The departmental honors paper is a two-semester senior-year program designed for students who wish to pursue intensive research or special projects in close coordination with faculty advisers. Departmental honors students are known as the Christine P. Tischer Scholars and receive 6 credits for this work.
Credits
3.0
Offered
Both Semesters and/or Summer
Prerequisite: By invitation of the department.
The departmental honors paper is a two-semester senior-year program designed for students who wish to pursue intensive research or special projects in close coordination with faculty advisers. Departmental honors students are known as the Christine P. Tischer Scholars and receive 6 credits for this work.
Credits
3.0
Offered
Both Semesters and/or Summer
Prerequisite: By invitation of the department.
The departmental honors paper is a two-semester senior-year program designed for students who wish to pursue intensive research or special projects in close coordination with faculty advisers. Departmental honors students are known as the Christine P. Tischer Scholars and receive 6 credits for this work.
Credits
3.0
Offered
Both Semesters and/or Summer