PH 301 Public Health Communication/Marketing
Prerequisite: PH 204 or Permission of Instructor
This course will focus on multilevel communication strategies and interventions, such as tailored messages at the individual level, targeted messages at the group level, social marketing at the community level, media advocacy at the policy level, and media campaigns at the population level. From a marketing standpoint, public health communication strategies will be studied in combination with other intervention efforts, such as community organizing or coalition building, to produce multilevel public health interventions. This course builds upon the core college competencies of written and oral communication in the context of public health.
Offered
Spring Semester