CAMG 330 Social Media
Prerequisites: MGMT 205 and either CMA 201 or CMA 310 Drawing from information systems, social science, and communications, students will explore social media trends and applications. Connections will be made to organizational objectives and strategies, including design, implementation, and assessment. Topics covered include the origins of social media, impact on news dissemination, communication styles, campaigns, crowdsourcing, conflict resolution, and impact on society.
Offered
Spring Semester