MGMT 570 Marketing Analysis for Managers
Prerequisites: MGMT 550 or MGMT 552 & MATH 500, and MGMT 563; or permission of instructor.
This course introduces advanced methods and decision tools that can be applied to the core marketing concepts and areas examined in MGMT563. Specific analytical methods are applied to given decision areas in order to enhance decision making. Students learn about currently available marketing research tools and apply them to solve marketing problems.
Offered
Fall Semester and Summer Even Years