400
Prerequisites: CMA 302. Students will further refine their video production skills and knowledge while creating near-professional-quality digital video content. Students will work in teams to produce and distribute media projects to the College community while building personal portfolios of work.
Credits
3.0
Offered
Fall Semester
Prerequisites: CMA 201 and CMA 310. This course will explore the theory, research, and practice of crisis communication. Topics covered include the life cycle of a crisis, the principles of crisis management, and strategic crisis management. This course aims to prepare the student to strategically plan, implement, and evaluate crisis communication across a variety of crises.
Credits
3.0
Offered
Fall Semester
Prerequisites: CMA 313 and CMA 312 or MGMT 423. This is an advanced course in public relations. The focus of this course is on the process of public relations and includes all key elements of the process: research, planning, implementation, evaluation. Learning will be achieved through application of the process to a real organization's legitimate problem/opportunity.
Credits
3.0
Offered
Spring Semester
Prerequisite: CMA 305 and junior standing. With an eye toward reconciling the evolving norms of a digital world, this course uses small discussions to critically analyze ethical issues in mass communication.
Credits
3.0
Cross Listed Courses
Also offered as
IMC 470
Offered
Both Semesters
Prerequisite: By invitation of the department. The departmental honors paper is a two-semester senior-year program designed for students who wish to pursue intensive research or special projects in close coordination with faculty advisers. Departmental honors students are known as the Christine P. Tischer Scholars and receive 6 credits for this work.
Credits
6.0
Offered
Year Long
Prerequisite: By invitation of the department. The departmental honors paper is a two-semester senior-year program designed for students who wish to pursue intensive research or special projects in close coordination with faculty advisers. Departmental honors students are known as the Christine P. Tischer Scholars and receive 6 credits for this work.
Credits
6.0
Offered
Year Long