MGMT 563 Marketing Management
Prerequisite: MGMT 553 strongly recommended. This course provides students with an understanding of marketing and its relationship to various organizational functions. Students examine variables that marketing managers face today, with the primary objective of better managing marketing as a core function. Specific topics include forces in a firm’s external environment, advertising, segmentation, positioning, consumer behavior, and product planning.
Offered
Spring Semester and Summer Odd Years