400

CMA 402 Visual Media Production III

Prerequisites: CMA 302. Students will further refine their video production skills and knowledge while creating near-professional-quality digital video content. Students will work in teams to produce and distribute media projects to the College community while building personal portfolios of work.

Credits

3.0

Offered

Fall Semester

CMA 410 Crisis Communication

Prerequisites: CMA 201 and CMA 310This course will explore the theory, research, and practice of crisis communication. Topics covered include the life cycle of a crisis, the principles of crisis management, and strategic crisis management. This course aims to prepare the student to strategically plan, implement, and evaluate crisis communication across a variety of crises. 

Credits

3.0

Offered

Fall Semester

CMA 411 Public Relations Campaigns

Prerequisites: CMA 313 and CMA 312 or MGMT 423.  This is an advanced course in public relations. The focus of this course is on the process of public relations and includes all key elements of the process: research, planning, implementation, evaluation. Learning will be achieved through application of the process to a real organization's legitimate problem/opportunity.

Credits

3.0

Offered

Spring Semester

CMA 470 Seminar in Communication Ethics

Prerequisite: CMA 305 and junior standing. With an eye toward reconciling the evolving norms of a digital world, this course uses small discussions to critically analyze ethical issues in mass communication. 

Credits

3.0

Cross Listed Courses

Also offered as IMC 470

Offered

Both Semesters

CAMG 499 Departmental Honors

Prerequisite: By invitation of the department. The departmental honors paper is a two-semester senior-year program designed for students who wish to pursue intensive research or special projects in close coordination with faculty advisers. Departmental honors students are known as the Christine P. Tischer Scholars and receive 6 credits for this work.


Credits

6.0

Offered

Year Long

CMA 499 Departmental Honors

Prerequisite: By invitation of the department. The departmental honors paper is a two-semester senior-year program designed for students who wish to pursue intensive research or special projects in close coordination with faculty advisers. Departmental honors students are known as the Christine P. Tischer Scholars and receive 6 credits for this work.

Credits

6.0

Offered

Year Long