MGMT 570 Marketing Analysis for Managers

Prerequisites: MGMT 552, MGMT 563 and MATH 500 or ECMG 556. This course introduces advanced methods and decision tools that can be applied to the core marketing concepts and areas examined in MGMT563. Specific analytical methods are applied to given decision areas in order to enhance decision making. Students learn about currently available marketing research tools and apply them to solve marketing problems.