Communication Arts Major, B.A.

The program in Communication Arts is offered by the Department of English and Communication Arts. The major is designed to prepare students for careers in converging media, including such applications as print news reporting and editing, magazine writing, broadcasting, digital media, public relations and online journalism. Communication Arts offers a 42-credit major. Students interested in particular specialties, such as journalism, public relations, film studies and digital media, are guided to choose history, theory and skills courses that address those fields.

Internships are integral to the program. Students have worked at public relations firms, non-profit agencies, web-based publications, newspapers, magazines, television and radio stations, museums and other locations.

Requirements for the Major

A minimum of 42 credits in communication arts at or above the 200 level (excluding independent study) is required.

Required Courses

CMA 200Mass Media and Society

3.0

CMA 201Media Writing

3.0

CMA 207Principles of Speech Communication

3.0

CMA 208Editing & Layout

3.0

CMA 226Visual Media Production

3.0

CMA 260Feature Writing

3.0

CMA 304Multimedia Storytelling

3.0

CMA 305Communications Law

3.0

CMA 399Internship in Communications

3.0 - 15.0

CMA 470/IMC 470Seminar in Communication Ethics

3.0

History/Theory Courses (choose at least one)

CMA 204Media History

3.0

CMA 209Mass Media and Revolution

3.0

CMA 280Screen Craft

3.0

CMA 282History of American Film

3.0

CMA 307Reel Journalism

3.0

CMA 310Public Relations

3.0

CMA 312Introduction to Communication Research

3.0

CMA 350Television in America

3.0

Skills Courses (choose at least three)

ARCA 322Photojournalism

3.0

CAIT 221Applied Computer Graphics

3.0

CMA 246Graphics

3.0

CMA 281Introduction to Screenwriting

3.0

CMA 302Visual Media Production II

3.0

CMA 303Advanced Reporting

3.0

CMA 306Business Writing in the Digital Age

3.0

CMA 313Writing for Public Relations

3.0

CMA 320Broadcast Writing and Reporting

3.0

CMA 336Graphic Design II

3.0

CMA 337Graphic Design III

3.0

CMA 402Visual Media Production III

3.0

CMA 411Public Relations Campaigns

3.0

Electives

CMA 299Special Topics in Communication Art

1.0 - 3.0

CMA 375Independent Study

1.0 - 3.0

Requirements for the Major with Optional Digital Media Concentration

Required courses (27 credits):

ARCA 322Photojournalism

3.0

CMA 200Mass Media and Society

3.0

CMA 201Media Writing

3.0

CMA 226Visual Media Production

3.0

CMA 246Graphics

3.0

CMA 304Multimedia Storytelling

3.0

CMA 305Communications Law

3.0

CMA 399Internship in Communications

3.0 - 15.0

CMA 470/IMC 470Seminar in Communication Ethics

3.0

History and Theory (3 credits) Select one:

ART 305The Youngest Art: History of Photography

3.0

CMA 204Media History

3.0

CMA 209Mass Media and Revolution

3.0

CMA 280Screen Craft

3.0

CMA 282History of American Film

3.0

CMA 307Reel Journalism

3.0

CMA 350Television in America

3.0

Reporting and Writing (3 credits) Select one:

CMA 260Feature Writing

3.0

CMA 303Advanced Reporting

3.0

CMA 320Broadcast Writing and Reporting

3.0

Specialty Area (6-10 credits) Select one area:

Graphics (6 credits):

CMA 336Graphic Design II

3.0

CMA 337Graphic Design III

3.0

Visual Media Production (6 credits):

CMA 302Visual Media Production II

3.0

CMA 402Visual Media Production III

3.0

Photography (10 credits):

ARTS 101Design

4.0

ARTS 211Digital Photography

3.0

ARTS 311Photography II

3.0